About it: a photographer’s path

Commercial photography is a world of tight deadlines, limited budgets and client expectations. Is there room for analogue photography in today’s advertising projects? How do you find and develop your own style under that pressure, and why should you, not your colleague, be the one hired?

Join us for a lecture and conversation, About it: a photographer’s path, with Nadia Berska. Nadia is a photographer who has shot for Coosh, Kachorovska and Etnodim and weaves film and Polaroid naturally into campaigns for Ukrainian brands of every size.

We will talk about:

• building a portfolio: how to work on it efficiently without burning your budget
• working with references: how to stop copying at random and turn it into a useful tool
• film photography in commercial work in 2026
• why your experience is already valuable to a client who just doesn’t know it yet
• networking for introverts who find it hard to reach out
• how to set your prices in a field where money is a delicate subject
• fear, and how to deal with sweaty palms before a difficult shoot
• how to stand out without going to extremes — why you, not your colleague, should be the one hired

“This lecture is really for the vast majority of photographers. For about a year I have been giving one-to-one consultations on lighting, and I realized that our photographers know more about it than they think.

It’s not ‘three universal setups’ that get you results, but deep work on yourself.

Through conversation, we will look for solutions to most of the problems you will face or have already faced.”

After the lecture there is a party: a chance to keep talking in a more relaxed setting.

📍 9 Soborna Square, Lviv